Loyalty programs have become a staple of the airline industry. But it hasn’t always been that way. In this Case Study, we look at the launch of the first airline loyalty program—American Airlines’ ...
American Airlines on July 21 will add a new tier within its AAdvantage Business program, which it introduced in October 2023 for small and midsize companies as a replacement for the former Business ...
Add Yahoo as a preferred source to see more of our stories on Google. A nonprofit organization filed a lawsuit against American Airlines on Tuesday, Feb. 11, alleging that the Fort Worth-based airline ...
Today’s airline loyalty programs are critical business drivers shaping both company profitability and traveler engagement. American Airlines is pioneering yet another frontier in loyalty through ...
The Mellema Program in Western American Studies was endowed by Dirk and JoAnn Mellema in 1993. Calvin University hired William Katerberg as its director in 1999. The program is housed in the ...
Loyalty programs have become a staple of the airline industry. But it hasn’t always been that way. In this Case Study, we look at the launch of the first airline loyalty program—American Airlines’ ...
American Airlines is the world’s largest airline by fleet size and passenger capacity. With almost 1,000 planes, it operates nearly 7,000 flights per day to hundreds of cities in nearly 60 countries.
Free Wi-Fi for Loyalty Members: Starting January 2026, AAdvantage members will receive complimentary inflight Wi-Fi, sponsored by AT&T. Widest Coverage in U.S. Skies: The service will be available on ...
A nonprofit organization is suing American Airlines over allegations that the Fort Worth-based airline’s supplier diversity program excludes businesses owned by white men, court documents state.
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