Kunal Kapoor: Good morning, everybody, and great to have you here joining us for the latest in our LinkedIn Live series. I’m really excited about this one because we’ve been talking in some of the ...

In today’s fast-changing world, data has become the heartbeat of modern marketing. Marketers now rely on numbers, charts, and trends to decide how to reach the right audience at the right time. With ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Nowadays, it's simply unacceptable not to be modern in business. It feels like there's a ...

For a sense of the challenge of today’s incomprehensibly diffuse media ecosystem, consider the scope of activity in digital advertising within the Magic Kingdom alone. “In any given week, there are 4 ...

The world of marketing, especially today, is inspiring, intriguing, and curious. It fuels our imagination and often feels like an ever-evolving playground of fresh ideas and viral trends. We like to ...

Golfers may not dominate headlines the way entertainers do, but their strategic approach to partnerships offers one of the ...

Marketing is a research-driven discipline, centered in consumer behavior, data analysis, and decision-making science. Different types of marketing exist to address different channels and business ...

Morningstar and PitchBook combine industry leading index expertise and private market intelligence to help investors bridge the public-private market gap. Unlike traditional benchmarks capturing only ...

The agency landscape is going through a period of significant consolidation and transformation. As holding companies restructure, independent shops get acquired, and traditional players merge, a new ...

Sylvia Jensen, director of EMEA marketing at Oracle Eloqua, reveals what trends are impacting the ‘modern marketer’. This research study focused on what we are calling the five tenants of modern ...