It concludes that player drop-off in mobile gaming apps increases by up to 30% after a single disruptive ad. "It can undo everything you’ve spent to acquire a user," Janković observes. "And in today’s ...

AppLovin’s Consumer Mobile Trends 2024 report details the essentials of marketing channel diversification; provides the framework for starting and scaling in-app advertising PALO ALTO, ...

For many years, ecommerce companies prioritized advertising on the web because it provided significant control over ad targeting, and it was relatively easy to place ads alongside content likely to ...

PropellerAds, a leading global ad platform specializing in performance-driven advertising solutions, has released its annual market report, The State of Telegram Mini App Advertising in 2025, ...

One key to successful advertising is showing ads to people at just the right moment. Advertisers understand that the typical smartphone user moves seamlessly between apps and websites throughout the ...

Google is now advertising its AI Max feature inside Google Ads campaign settings, promoting its own tools within the paid ...

Made for Advertising (MFA) in connected television (CTV) apps waste budgets in a trend that continues to rise. MFA CTV apps may run video ads in a format or size that is not in line with typical CTV ...

Those might not exactly be ads you're seeing on ChatGPT, at least according to OpenAI. Nick Turley, OpenAI's head of ChatGPT, clarified the confusion around potential ads appearing with the AI chatbot ...