Let’s face it, these days it’s rare to open up TikTok or one of the other popular social media platforms and not stumble upon a song somewhere. From heartbreak ballads and political anthems to theme ...

TikTok has become a powerful tool in the evolving terrain of the music business, changing the way songs get worldwide exposure and artists are found. Far from a simple short-form video app, it is now ...

TikTok has become one of the fastest pathways to music stardom, turning unknown artists into national names with a single viral moment. In the streaming era, the platform has emerged as a powerful ...

How do songs go viral in today’s music landscape? And why has making it as an artist never been more strategic? Jesse Coren and Andrew Spelman, co-founders of Chaotic Good, joined Billboard On The ...

You’re reading Infinite Scroll, Kyle Chayka’s weekly column on how technology shapes culture. If you’ve heard the 2019 hit song “Tek It,” by the New York ...

Erielle Sudario is a Collider News and Feature Author from Australia and has worked in the journalism industry since 2018. She has a passion for entertainment and pop culture news and has interviewed ...

"Idol" quickly escaped the orbit of Oshi no Ko. With over 689 million views on YouTube and 588 million streams on Spotify, it became a dance, a cover, an edit, a challenge — the kind of song you could ...

In the age of TikTok, virality has become the music industry’s most valuable currency. Labels chase it, artists are pressured to manufacture it, and songs are often judged by their meme potential ...

AI-generated bands like The Velvet Sundown are going viral on streaming platforms. "[The Velvet Sundown]" is much better music than most of what we've heard from AI in the past," Jason Palamara, a ...

On TikTok, few things are more fun than a reaction video. Over the past several weeks, EDM star Kato’s song “Turn the Lights Off,” featuring Jon Nørgaard, has gone viral on TikTok and Reels thanks to ...

One of the strangest viral music phenoms of the year is the Quebecois duo Angine de Poitrine. In February a 27-minute-long YouTube video of the pair exploded. In it, they wore outfits covered in black ...