Scientific findings are in the news. They're cited on food packages and beverage labels. They are discussed in podcasts and ...

With the Iowa caucus and U.S. Presidential race getting into gear, there is probably no better time to discuss how simple shifts in one’s mindset can have a surprising impact on one’s political ...

Framing effect influences investment choices by skewing perception of risk and reward. Identify and analyze all investment details to mitigate emotional biases introduced by framing. Stay informed and ...

The behavior of consumers who are faced with making decisions about their health is not significantly influenced by the way health messages are worded or framed, according to a large, new study by ...