Many brands are already seeing success with AI in marketing—examples include personalized product recommendations, automated ad bidding, and AI-generated content. These innovations allow businesses to ...

Every second of every day, companies are inundated by massive volumes of data from diverse sources: sensor data, clickstream data, location data, social data, video data, and so forth. But the pace at ...

Here’s how your brand can plan and create successful experiential marketing events and how these events can significantly boost your ROI. Defining experiential marketing events Why experiential ...

Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...

Should we consider alumni engagement an important metric for gauging the success and impact of an institution’s marketing department? The 2019 CMO study (conducted by our friends at SimpsonScarborough ...

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a ...