Once upon a time, two companies got together and used purchasing data to drive strategy. A fairytale come true. Online retailer FreshDirect was initially sold on Frutero’s product: ice cream made with ...

If your company is experiencing a dip in sales, cross merchandising might be the answer to your troubles. There are many tricks of the trade merchandisers use to attract customers to their displays ...

Understanding the shopper is a key element in maximizing produce activity, and that includes meeting the unique interests of customers from distinct cultural and socioeconomic backgrounds. Retailers ...