Apple reportedly has an AI search in the works. The AI search experience could have a standalone app and power Siri. Timely and strategic release with broader success of AI search engines. With the ...

We've discussed the prospect of Apple making a Google Search rival for years, and reports have said that work on an Apple Search product has already begun. Apple already uses its own search products ...

Apple stock benefits from the Google search deal, but I argue Apple should rethink its search experience and move toward an AI-first broader ecosystem. Apple lags in AI compared to peers, and a true ...

The recent court ruling forcing Google to relinquish its lucrative deal as Apple's default search engine has ignited speculation about the tech giant's next move. This question alerted people to think ...

The paid agreement that Google has with Apple to be the default search engine on the iPhone and other Apple devices violates antitrust law, a federal judge ruled today (via Bloomberg). Google has long ...

The court ruling that Google is no longer allowed to pay Apple $20B+ a year to be the default search engine raises the question: What now? One potential answer being suggested is that the iPhone maker ...

Apple Inc. is planning to launch its own artificial intelligence-powered web search tool next year, stepping up competition with OpenAI and Perplexity AI Inc. The company is working on a new system — ...

Apple may redesign Safari to prioritize AI search engines over traditional options like Google. AI tools like ChatGPT and Perplexity are gaining popularity. Google’s $20B default search deal with ...

Apple Might Add AI-Powered Results in Safari, Weakening Google’s Search Dominance Your email has been sent Apple is considering adding AI to Safari’s search capabilities, the company’s senior vice ...

If you’re still calling it Apple Search Ads, you’re already behind. Earlier this year, Apple dropped the “Search” and rebranded to simply Apple Ads – a move that signals something bigger than a name ...

Apple plans to introduce additional ads within App Store search results starting in 2026, expanding its search ad inventory while keeping strict limits on how advertisers can influence placement. What ...