Welcome to our weekly Search Engine Land series, Everything you need to know about Google Ads in less than 3 minutes. Every Wednesday, I’m highlighting a different Google Ads feature, and what you ...

If you’re still building Google Ads around keywords, you’re behind. Here's what that means for eligibility, structure, and ...

WebFX reports that OpenAI plans to introduce ads in ChatGPT for U.S. free and Go-tier users, requiring a different marketing ...

Keyword research is one of the most important tasks for both SEOs and paid search practitioners. While there are plenty of robust tools on the market, Google Ads Keyword Planner is a great, free ...

Google shares a "never-before-seen, under-the-hood" look at its keyword-matching system for search ads. Google Ads' keyword-matching system uses advanced technologies to determine eligibility based on ...

As marketers, we have to be aware of shifts in consumer behavior and technological advancements. The reason is simple: Businesses that continuously refine their approaches, especially in online ...

The Google Ads team released upgrades to both the Google Ads Editor and Keyword Planner tool. Google Ads Editor is now at version 1.1 and added a bunch of new features. The Keyword Planner tool now ...

Ad pricing on retail keyword searches rose 9.4 percent in the weeks following Thanksgiving, helping to lift overall keyword pricing during the fourth quarter, according to a report released Monday by ...

Kelly Main is a Marketing Editor and Writer specializing in digital marketing, online advertising and web design and development. Before joining the team, she was a Content Producer at Fit Small ...